Worthy
of Emulation
The Life Help Centre is not only a successful social institution,
but also a viable Commercial organisation.
From
Business India July,13 1998.
One of its kind, the Life Help Centre for the handicapped
in Chennai, is a success story worthy of emulation.
Founded in 1977, this two time presidential award winning
NGO is engaged in the education, training, and employment
of physically and mentally handicapped persons from the
local community.
Fully German aided from its inception, today, 21 years
later, the organisation is just a step away from complete
self-sufficiency.
It has attained economic viability through its own commercial
ventures that generate enough income to meet its Rs.11.5
lakhs expenditure per month.
Prudent selection of viable economic projects has enabled
the institution to become independent of government and
international funding. Says founder and honorary director
Mr. R. S. Kannan "Out strategies were no different
from that of a commercial organisation.
We realized quite early that in order to attain self sufficiency
it was important to have long-range planning. Also, if
you want to compete in the market, you must manufacture
need based products."
Thus were born the four business units, power laundry,
printing press, mineral water plant and toy making factory.
Equipped with the state-of -the art machinery, the Production
units employ orthopeadically and intellectually differently
abled persons who are initially trained on the job by
department heads.
Profits fro these units go towards maintenance of the
social units comprising of three schools - The EVA integrated
for physically handicapped and non differently abled
children, Navapraja for mentally handicapped persons,
and a pre-vocational training centre * PVTC (that is
currently training 55 mentally handicapped adolescents
in carpentry, leather craft tailoring, envelope making,
screen printing, and injection moulding).
Products from PVTC are sold outside through institution's
marketing department.
At the end of three years, trainees are either absorbed
by the in-house business units or assisted in finding
work outside. Some are even helped in setting up their
own vocational units.
QUALITY
AND AWARDS
Initially, orders from the outside were motivated by
sympathy. But soon clients began to acknowledge the
institution's commitment towards quality. Says marketing
head D. Surya, "In an open market, there can be
no compromise in professionalism."
Standards are high and the institution has successfully
competed with other tenders, namely for Southern Railways,
which is now their biggest client. Adds Samson Manohar
of hotel Srilekha Intercontinental,
"The Life Help Centre has the biggest power
laundry equipment in Chennai. Rain or shine, they have
almost kept their deadlines."
"Our aim is to provide training, generate employment,
make profit and give it back to the people with social
benefits." Says S. Gayathri, assistant Co-ordinator
and vocational training instructor. Wheel chairs are
provided free of cost while calipers, crutches and medicated
shoes are sold at 50 per cent market value. These appliances
are manufactured by handicapped persons themselves in
the in-house orthopaedic service unit. Women workers
staying away from the home or abandoned by their families
are housed in the institution's differently abled working
women's hostel.
Products manufactured meet international quality standards.
The toy making unit, for instance, exports educational
toys and puzzle made of wood to Germany and Japan and
caters to the demand from local Montessori schools.
While the mentally handicapped are given such work on
cutting machines and handle light equipment, the non
differently abled do the rest of the work. For the 85
handicapped workers, self -dependence has paved the
way towards self-confidence. Take the case of Shanmugam
who works in the power laundry. He came from Trichy
15 years ago in search of a trade. "My greatest
desire was to earn my living. Today, I am not burden
to anybody" he says.
The courage to overcome, hope to aspire, and determination
to lead an independent life characterizes the employees
of the Life help Centre. As R.S.Kannan says, "Where
there is a clear direction and steadfast will, nothing
is impossible." And, that just about sums up the
philosophy of the entire organisation.
Project for 'slow learners' yet to take off by our special
correspondent Chennai, Sept.16,1998
Absence of scientifically evolved curricula and methodology
for teaching "slow learners"-as distinct from
the mentally retarded- in the country is what is holding
back an NGO in the city with an exemplary record from
launching its new project.
Started in 1977 at a rented premises in Adyar with an
enrolment of three mentally retarded children, the Life
Help Centre for the Handicapped has today become one
of the leading institutions for personality and skill
development of orthopaedically and mentally handicapped
children.
The centre has earmarked a land near the swiming pool
(used also as a hydro-therapy centre) for building a
school for slow-learners. "Unfortunately, there
is no proper school or curriculum or specialised teachers
for slow learners and there is a tendency to consider
them as mentally retarded. At best, there are schools
for methodology is to stretch the courses for a longer
duration for each standard in which the slow learners
get enrolled", according to Mr. R.S. Kannan, who
launched the centre and has been its moving spirit right
through.
Having moved to its own premises occupying about 12
acres of land at Palavakkam on the East Coast Road,
the centre at present operates a kindergarden and school
upto the eighth standard for orthopaedically handicapped
children, offers specialised training for mentally retarded
children and maintains a medical centre, a swimming
pool and, more importantly, a vocational training centre
for these children which imparts skills in packing,
domestic science, assembling of engineering products,
toy making ,agriculture and allied activities and leather
craft. It also has dormitory and cottage-type hostels
for the students.
It also operates facilities like a power laundry and
a printing shop for catering to the market and produces
mineral water which fetch revenue and add to its self
-sufficiency.
"The centre, whose annual budget is about Rs.1
crore now, has reached 85 percent self sufficiency.
It is to enable continued participation of the socially-conscious
public and institutions in this venture that i have
not made it 100 percent self-sufficient". Mr.Kannan
said. Having worked in Germany for two decades in social
welfare projects earlier, he has deployed all his energy
and talents in developing the centre, for which he was
conferred with a national award in 1994 and a state
award 1981.
"A hallmark of this centre is the integration of
the handicapped into the productive process and attainment
of a high level of self-sustainability-which are the
objectives of In-do-German Development Cooperation",said
Mr. Michael Hasper, German Consul in Chennai, who accompanied
a group of journalists during a recent visit to the
centre.
The mineral water from the centre, popular in the market
with its Green Valley brand name, is made from equipment
which is almost wholly indigenous, except for the ozonator
imported from Germany. The plant can, from this year,
produce more (upto Rs.50 lakhs worth a year) without
getting into excise hassles. According to Mr. Kannan,
the State Government had granted ST relief to mineral
water. The centre's power laundry has a major customer
in the railways. "We do the job on time and are
a reliable service provider for the Southern Railways",
he said.
The Life Help Centre practices self-help as a basic
tenet. It produces its own vegetables, packaging, mineral
water bottles from plastic performs, cans, clamps, lids
and also orthopaedic aids like calipers, artificial
limbs and crutches. Its printing press is unit both
for in-house needs and job orders.
Toys produced by the centre are exported to several
countries. Carpentry, metal work, tailoring, crafts,
horticulture, envelope making, toy making, injection
moulding and screen printing are skills which the handicapped
children acquire depending on their age and capability.
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